The Park Hotel Vitznau is one of Switzerland's most renowned 5-star hotels and part of an exclusive group of four properties. The brief: build a central multi-property platform while consistently developing the Park Hotel Vitznau brand across every relevant touchpoint.
Beyond the website, we also supported the group with the graphic design of selected analogue applications — always with the ambition of bringing tradition, quality and contemporary craft into one shared language.
Each hotel has its own character — but the group affiliation needed to be clearly recognisable. We developed a modular design system that feels consistent across the group while being individually adaptable per property in imagery, colour and tone of voice. One template, rolled out group-wide, that still feels like its hotel everywhere it appears.
We built a central web platform with multi-domain architecture, through which all four hotel websites are managed from a single backend. Content, data and assets live centrally; the individual websites are served individually. The design system ensures that every hotel speaks a shared language — without losing its individual voice.
The Park Hotel Vitznau homepage had specific requirements. It needed to:
The challenge: a homepage that inspires, guides and converts — without losing its sense of calm or elegance.
The room pages of the Park Hotel Vitznau were a challenge of their own. The property features highly individual suites that are deliberately not divided into classic categories. Each suite follows its own theme and tells its own story — from architecture and materials to atmosphere.
We developed a structured overview page that gives orientation despite the diversity. A custom-built filter lets guests grasp all the relevant options at a glance and search specifically for suitable suites.
The result: guests find their preferred suite faster and more intuitively. Service-side feedback indicates that booking enquiries arrive better pre-qualified — guests who use the filter already know what they're booking. That has a direct effect on check-in satisfaction: fewer surprises, more anticipation.
Each suite also has its own detail page, conceived as a showcase. Story, floor plan and imagery are presented generously, making the character of each suite tangible before booking. The uniqueness of the property is not just visible — it becomes an integral part of the digital customer journey.
Until the relaunch, website marketing was distributed across the individual hotels — each property maintained its own setup, with its own tools, routines and learning curves. After the relaunch, the group was able to centralise website marketing without expanding the marketing team. Concretely:
Our collaboration with the Park Hotel Vitznau extended beyond the digital presence. The aim was to make the brand consistently tangible across every relevant touchpoint.
Alongside the website, we supported the property with selected print products: brochures, the in-house magazine, and custom-developed illustrations for the children's menus and the mission statement. A distinctive visual language that picks up the property's evolved character and exclusivity, and carries it forward in a contemporary, clean aesthetic.
Four properties, four identities, four target audiences — and one shared ambition: a centrally maintainable setup without losing individual character. Until the project began, each hotel managed its own website: organic, distinct, but editorially exhausting. The group's wish: a modular CMS that runs all four properties from a single backend, establishes a coherent corporate identity — and still leaves each hotel enough room to stay true to its own profile.
The solution lives off one central design device: a custom-developed wave form that runs subtly through the page and visually anchors the lakeside location within the brand world. Alongside it, the season switch: hero image, video and selected content adapt automatically to summer or winter, so the homepage stays relevant year-round and showcases the full breadth of the offering.
The booking button is deliberately central and permanently visible — a fixed constant in the scrolling menu bar, without disrupting the user experience. Since the relaunch, we've seen the share of direct bookings via the website rise noticeably: fewer detours through external booking platforms, more margin retained by the property.
A weather module displays current on-site conditions and suggests appropriate activities — context-relevant content with real value for the guest. Because events are a key part of the offering, a news and events slider prominently surfaces upcoming events on the homepage.
All modules are designed to be backend-friendly, easy to maintain and flexibly updatable via APIs. The homepage logic was subsequently rolled out successfully to the other hotels in the group.
